Urban consumer willingness to pay for introduced dessert bananas in Uganda

Urban Consumer Willingness to Pay for Introduced Dessert Bananas in Uganda

Dessert bananas (Musa spp.) form one of the world’s most important fruits, yet one of the least traded commodities in Uganda. A range of exotic and hybrid dessert bananas that included KABANA 3H and KABANA 4H were introduced in Uganda in response to Fusarium wilt disease that was wiping away Gros Michel. However, the effect of dessert attributes and consumer characteristics on consumers’ willin...

Determinants Of Willingness to Pay for Health Insurance Among Commercial Motorcyclists in Kampala City, Uganda: A Contingency Valuation Method

Background: To assess determinants of willingness to pay for community health insurance among commercial motorcyclists (Boda Boda riders) in Kampala City. Methods: A descriptive cross sectional research was done. A sample of commercial motorcyclists’ stages were purposively selected. Simple random sampling was used to select respondents at each stage.  Structured interviews and contingency val...

Consumer Willingness to Pay for Attributes of Flat Iron Steak

In a world of health conscious, dual income households, and the expectation of added value, the beef industry has been facing the challenge of producing a product with the attributes for which consumers are willing to pay. A survey was conducted to determine the willingness to pay for specific attributes of a new beef value cut, Flat Iron Steak, with respect to packaging, convenience, branding,...

Evaluating the Willingness to Pay for Urban Congestion Priced Zones (Case Study of Tehran)

Congestion pricing is one of the major travel demand management policies to reduce traffic volumes in metropolitans. One of the main factors for effective implementation of this policy is to analyze users' response to different toll rates. In this paper, the willingness of users to pay for using their personal cars is evaluated. The stated preference method was applied for data gathering. Sever...

Incidental Prices and Their Effect on Consumer Willingness to Pay